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American market demands more Turkish seafood

At the Seafood Expo North America Fair in Boston, USA held between 11-13 March 2018, Turkey showed off with a total of 11 companies.

Including Turkish Cargo, 11 Turkish companies took place at the fair. Aegean Fisheries and Animal Products Exporters’ Association Chairman Sinan Kızıltan said that it is pleasing for Turkish Cargo to be in the fair, which will organize a direct cargo flight from Izmir to New York every week especially for the aquaculture exports to the USA. “As companies that export seafood products to America, we haa chance to meet with Turkish Cargo officials during the fair, talk about the points to be improved and do our best to make a contribution to all the stakeholders of the industry so that we can become leaders in the market” Kızıltan said.

“The demand for seabass and seabream, which is shown by Turkish companies at the fair, is expected to increase exponentially in 2018. Our export of aqua products to the US in the first two months of 2018 has increased by 64%. If we go this way, we will exceed the $36 million level at the end of the year and we will be close to our target of $ 100 million. But this interest should not slow us down. Unlike; we must constantly strive for market leadership and sustainable growth. We exported only US $ 600,000 to the US in 2007; With our qualified and uninterrupted promotional activities, we exported 36 million dollars. Therefore, we do not have a luxury like taking refuge,” he commented.

Aegean Exporters’ Associations plans to launch the “Turquality Project for the Promotion of Turkish Seafood Products in the United States” in 2018 in order to increase the awareness and promotion of Turkish seafood products in North American market. Within the scope of the four-year project; promotional activities aimed at both consumers and importers will be realized in the sectoral media such as important sector magazines, blogs etc. published in the USA and on social media platforms. In addition, promotional activities to be carried out within the scope of important activities of organizations such as sectoral associations and direct importer-focused activities will be carried out. Tasting events, press conferences, competitions for consumers will be held to attract both importers and consumers.

Kızıltan stated that it is very important for them to keep the cost of each item at a minimum level until the fishes are caught in the sea and get to the target markets. “This is because we have seen that the countries that have a coast to the Mediterranean like Tunisia have input costs far below our country, and they too intend to enter the US market this year. In order to be able to compete with them, every dollar of support that will reduce our input costs is very important to us” Kızıltan said.

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