The FoodProduct – International Food and Beverage Exhibition, which serves as the heart of food industry, is completely ready for the 25th gathering.
With the influence of wind of change at ANFAŞ – Antalya Fuarcılık İşletme ve Yatırım A.Ş., 25th FoodProduct will provide the exhibitors this year with the opportunity to open up to the world thanks to its export-based activities.
Murat Özer, an experienced name of the fair organization who is serving as general manager of ANFAŞ for more than 1 year, talked about the changes at FoodProduct and the exhibitions roadmap for 2018.
At the same time with Hotel Equipment
General Manager of ANFAŞ Murat Özer stated that as a result of change of shell at ANFAŞ 25th FoodProduct will be organized on the same dates with 29th HotelEquipment – International Accommodation and Hospitality Equipment Exhibition, a trademark organization in the tourism industry, and that they paid attention to the industry. Underlining that they had the opportunity to organize two events under the same roof after the expansion of ANFAŞ’s exhibition and convention center, Antalya Expo Center, Özer said, “In line with common demand of sector representatives, we’ll organize two fairs on the same dates between October 17-20, 2018. Sector professionals will now be able to reach all stakeholders of the accommodation, hospitality and food industries, bilateral business meetings, events and conferences simultaneously at our expanded venue.”
A promotional attack abroad
Highlighting that FoodProduct will create new business partnerships at international scale for the exhibitors this year, Murat Özer stated “Our primary target will be increasing export share of food industry through FoodProduct. In line with this target, ANFAŞ intensified its investments on overseas activities this year. For the first time in ANFAŞ, we established an overseas department that speaks 10 languages. After long efforts, the team performed its activities by finding out the new target markets with increasing potential for food exports. This year, we found the opportunity to combine visitor base of two exhibitions as FoodProduct is organized simultaneously with 29th HotelEquipment. 25th FoodProduct will enable exhibitors to reach new target markets.”
Full-speed activities towards new target markets
Özer also gave information about their overseas efforts. “The support we receive for 25th FoodProduct from the Ministry of Economy, the Ministry of Food, Agriculture and Livestock and the Ministry of Science and Technology continues increasingly. This year, over 100 professional hosted buyers will visit the exhibition from Bulgaria, Palestine, Kyrgyzstan, Kosovo, Tunisia and Oman with the cooperation of BAİB – West Mediterranean Exporters Union, from the United Arab Emirates, Qatar, Kuwait, Saudi Arabia and Yemen from the North Africa (MENA), Middle East and Arabian Peninsula with the cooperation of BAKA – West Mediterranean Development Agency, and from Iran with the cooperation of DEİK – Foreign Economic Relations Board. Also, exhibitors will meet and hold bilateral business meetings with professional visitors and hosted buyers from 18 countries, including Germany, Albania, Bosnia-Herzegovina, Brazil, Bulgaria, China, Estonia, Croatia, India, Iraq, Iran, Montenegro, Kosovo, Latvia, Lithuania, Macedonia, Serbia and Tunisia with the cooperation of ATSO – Chamber of Commerce and Industry of Antalya and through overseas agencies of ANFAŞ”, Özer said.
Professional hosted buyers from 81 provinces
Özer told that besides their overseas activities domestic professional hosted buyers are ready for the exhibition. “In Turkey, food wholesales, corporate purchasing agents, hotel and restaurant chains, chefs and cooks and sectoral visitor committees from 81 provinces will be at the exhibition this year thanks to ANFAŞ’s agreements through media and sector meetings organized in 24 target provinces as well as the assistance of Ministry of Economy, TOBB – The Union of Chambers and Commodity Exchanges of Turkey, and ATB – Antalya Commodity Exchange with TLPF – Confederation of Turkish Restaurants and Pastry Shops, GİMAT – Ankara Wholesalers Association of Food and Necessaries, and TAFED – Cooks and Chefs Federation of Turkey”, Özer stated.
Occupancy rate of 85%
Explaining that these efforts make the exhibitors happy, Özer said, “During the sales we have made during the exhibition, more than half of the exhibitors reserved their places for 2018. As of August, we have reached an occupancy rate of 85% for the HotelEquipment and FoodProduct fairs. Leading companies of the industry reserved their places by signing contacts months before the opening of exhibition. We expect that the exhibition venue will reach its full capacity soon.”
Don’t be late!
Özer, who urged exhibitors not to be late for the exhibitions, said, “With the change in ANFAŞ, the efforts we have made especially abroad have created an important opportunity for the exhibitors. We call the companies from accommodation and food industries to take the opportunity of opening up to the world once again. For a short time, we have special offers for early registration. We repeat our call for registration to take these opportunities. Come and take your place at HotelEquipment and FoodProduct before it is too late”.