Leather is a tradition and a cultural heritage for Turkey. Turkish tannery and leather industry has a deep and long history going back more than 500 years. Today, with this historical background, sector’s production is based on a combination of two both modern technology and historical techniques. At the present time, Turkish leather industry is known worldwide with its high quality and well-designed products. Production is made in line with the international standards as well as environmental criteria.
Mr. Mehmet Sepici, Board Member of Aegean Leather and Products Exporters’ Association mentions that the leather and leather products industry in Turkey employs more than 70 thousand people and the Aegean region of the country has nearly 400 exporter companies. Sepici underlines that the technological advancements in the sector are increasing substantially and that the Aegean leather sector exports its own technology. Companies create their own fashion by with the collage of traditional and modern colors and patterns and by considering manufacturing care and using quality materials. “Our leather wear products have a good reputation and are appreciated all over the world” Sepici says.
Is it true that Turkey has a long history in leather sector?
Yes, this is absolutely right. The history of leather industry in Turkey goes back to 15th century. First leather industrial zone was established just outside of the Topkapi city walls in İstanbul after the conquest of the city. In 1982, this zone moved from there to Tuzla Industrial Leather Zone, where we can proudly say that the biggest industrial leather zone in Europe. Today there are about 14 Industrial Leather Zones in Turkey which enable us to use modern technology and to produce environment friendly high quality products.
What are the main quantitative figures of the sector today?
More than 23 thousand of companies are operating today in leather and products sector and these companies provide more than 400 thousand jobs for the economy. According to latest statistics, livestock sources of the industry is about 6,5 million pieces bovine and 80 million pieces ovine. Turkish leather industry is one of the most significant industries within the Turkish economy today. It creates 1 % of total manufacturing industries’ output and 0.5 % of total labor force. When it comes to exportation, we reached 4 billion dollars including VAT-off and touristic sales, which is 1 % of total Turkish exports earnings.
What about Aegean region?
Aegean companies have had 13 million dollars’ worth of exportation in July 2017 which matches an increase of 34%. Total exports income of Aegean leather producers for the first seven months of the year is 76 million dollars and we made 126 million dollars’ worth of leather and products exportation for the last 12 months, which means an increase of 7%.
Turkish leather sector takes a step ahead with environmental sensitivity. How would you comment on such an important issue?
As a necessity of environmental responsibility, all tanneries must have appropriate facilities to reduce their impact on the environment. In this sense, Turkish leather producers developed their facilities substantially. Our firms starter to gain membership from Leather Working Group which requires high environmental standards and many producers are revising their facilities to use less water and less chemicals.
And this ignites the technology and R&D investments I guess…
Exactly. Especially in the Aegean region and Tuzla region, Turkish leather production companies determine more budget for research, development and clean technology. We are aware of the importance of sustainability for exportation. We use less and cleaner water. This increased the amount of purchase orders especially from Europe, the United States and Asian countries. As I mentioned, leather industry is very important for Turkey both in terms of historical background and current economy and we are persistent to sustain our production in environmental-friendly ways.
Aegean leather exporters reached 126 million dollars in last 12 months
Aegean Leather and Products Exporters’ Association member companies recently reached 13 million dollars of exportation in July 2017. This amount matches an increase of 34% in comparison with the same month of last year. Total export income of Aegean leather producers for the first seven months of the year is 76 million dollars. And 126 million dollars of leather and products exportation has been made in the last 12 months, which is equal to an increase of 7 percent. The export to the EU countries stands for 43,2% of the total leather and leather products export. Main markets in terms of countries and their shares are Russian Federation, Germany, Italy, France and Spain.
Today, more than 23 thousand of companies are operating in leather and products sector throughout Turkey. The jobs these companies create is about 400 thousand which is 0.5 % of total labor force.
Turkey is one of the leading countries of the leather and leather products in both production and export. With its high export performance, Turkish leather industry has taken an important proportion of the world leather trade. Not only with its production and export but also with its quality and unique style, Turkey is accepted as a forerunner among the manufacturing countries.
With its advanced technological infrastructure and environmental-friendly production policy, Turkish leather processing industry is accepted as one of the leading industries in the world. It’s ranked as the third in Europe after Italy and Spain, in terms of production capacity.
In addition to domestic fairs, national participation has been organized to many international leather fairs through which the image of the country that is colored by the creation of fashion and trademark is presented to the world.
“Deri’n Fikirler” (Deep Ideas) leather design and production contest
Aegean Leather and Products Exporters’ Association holds Deri’n Fikirler contest to encourage license and postgraduate students from textile engineering, leather engineering and fashion design departments of universities as well as newly graduates for seven years.
Last year’s contest theme was “Natural Signs” and the final productions from the designs of the participants made under the supervision of Simay Bülbül, the contest coach and guidance counselor. Final products were exhibited at a gala event on June 2nd, 2016. Sanae Kosugi from Bunka Fashion School was one of the members of the great jury and her attendance carried the event to an international and prestigious level. Müge Tuğru (designer) and Özden Cansöz (engineer) were the winners of last year’s contest with their project under title “İz” (“The sign”).
The theme of Deri’n Fikirler 2017 was determined as “Propaganda” and 10 teams were selected for the final decision. Sponsors of this year’s event are Turkuaz Kimya, Ağartıoğlu Deri, Beta-Mod Deri, Çetinkaya Deri, DESA Deri, Göryakınlar Deri, Lider Deri, Mader Deri, Sepiciler Deri, Sevimli Deri, Şal Desen, Kuzey Deri and Yateks Deri. This year’s coach and guidance counselor is fashion designer Emre Erdemoğlu. The final gala will be held on September.
Turkish leather in ACLE with Aegean Exporters’ Associations
Annual All China Leather Exhibition (ACLE), one of the most prestigious fairs on leather, tannery chemicals and machinery, will be organized in Shanghai/PRC between August 30th and September 2nd. Turkey’s national participation in this oldest leather exhibition in China will be organized by Aegean Exporters’ Associations for the 18th time. Seven Aegean companies will be attending the exhibition this year. Turkey’s leather and leather products exportation to China had been realized as 40,5 million dollars in the year of 2016.
EURO SHOES MOSCOW
Being held in Moscow, Euro Shoes Fair is the most prestigious event of its sector in the region. As Turkey and Russia re-strengthens their diplomatic and commercial ties, Turkish firms are expected to participate highyly to next year’s exhibition. Turkey raised 107 million dollars of leather and leather products export to Russian Federation in the year of 2016.
DUBAI TRADE DELEGATION
A trade delegation consist of 7 firms from the shoe sector of Turkey visited Dubai city of United Arab Emirates between 11 and 14 March, 2017. Turkey’s shoe exportation to UAE was 11 million dollars last year. The participating firms were Aura Ayakkabı, Daf Ayakkabıcılık, Feridun Kundura, Şato Ayakkabı, Topbaş Ayakkabı, Topbaş Kundura and Zandar Ayakkabı.
EHKİB Fashion Design Contest presents young designers to a global stage
One of the most outstanding events that’s been held by Aegean Apparel and Garment Exporters’ (EHKİB) Association is the “Fashion Design Contest.” The aims of the contest are to contribute to the “designing culture” in terms of apparel and garment in a local and national scope, support the design works of exporting firms, encourage the companies to collaborate more with designers and thus to improve the global competitive capacity of Turkish apparel and garment sector. The first event took place in 2005 and EHKİB held the 12th Fashion Design Contest this year with a wonderful final fashion parade in Ancient Yesilova Mound in İzmir with 400 distinguished guests on May 5th, 2017.
Today’s well-known designers such as Emre Erdemoğlu and Merve Uçar are former winners of EHKİB Fashion Design Contest.
Theme of the contest this year was “Re-FORM” following the themes of previous years as Renaissance/Awakening, Carnival, Migration, Manipulation, Secret and Existence. Designers winning the first three degrees are given a fellowship by Turkish Ministry of Economy for studying abroad as well as a monetary award.
Preparations for next year’s Fashion Design Contest will start in the following months. 13th EHKİB Fashion Design Contest will perpetuate supporting the young designers, bringing them into fashion business and providing them with a chance to become an international designer as well as creating a suitable ground for future academics-industry cooperation.
FORMER WINNERS OF EHKİB FASHION DESIGN CONTEST
Nuray Atalayman, Emel Gözde Becerikli, Zuhal Tekin Kiliç, Deniz Damla Bayraktar, Nilgün Hepyalçin, Mevlie Cesur, Gözde Karasoy, Talha Feyyaz Türker, Övünç Baydemir, Havva Ağu, Orkun Sevim, Emre Pakel.
TEKSMER: Future of technical textiles in Turkey
TEKSMER-Technical Textiles Research and Development Centre was founded with the financial support of IZKA (Izmir Development Agency) at the end of 2014 in Izmir/Turkey and works collaboratively with Dokuz Eylul University (DEU) and Aegean Exporters’ Associations (EIB). TEKSMER mainly aims to enable the companies to stay ahead of the competition in the field of technical textiles and its mission is to become a professional research and development center to support the technical textile sectors.
The textile and garment sectors play an important role in both the manufacturing industry and Turkish economy. The textile exports accounts for 5.5% of total exports and, it is stated that the textile sector is the 6th largest sector among the all sectors in Turkey according to the exports amount. Research has shown in Turkey that possible sectoral transition from conventional textile to technical textile will provide enormous contribution margin to the economic development of the country. This transformation is now regarded as a necessity for a more competitive textile industry for the benefit of Turkey’s export amount. Hence, it has been decided to establish a R&D center to work on technical textiles in Izmir. Establishment of a center in the Aegean region has a significant importance in terms of its contribution to employment and export potential.
According to our mission and vision, university-industry collaborations are very important for us. TEKSMER aims to be a bridge between the university and industry to transfer knowledge from each other, to work with companies, to help and encourage them to make transition from conventional textile to technical textile, to provide technical assistance during the transformation, to provide tests & analysis to the industry, to develop new technology for companies, to provide necessary know-how and human resources for the industry, to obtain collaboration with EU programs and EU projects, to organize technical events to train industry.
Our research priorities are initially based on protective textiles, medical textiles and sports textiles. These three titles have been selected after a wide range survey study throughout the textile industry in Turkey. The center provides an extensive range of activities to the textile industry, including testing and analysis, research and development, product development, project management, consultancy, and training.
Teksmer has testing laboratories which were equipped with high technology mechanical and physical testing machines. We can offer tests to the technical textile sector on different types of materials in order to meet the needs of the industry. Such as; resistant to water vapor (ret) and resistant to heat (rct) tests, UV aging test, dimensional stability test, horizontal flammability test for determination of the burning behavior of materials, resistance to radiant heat test for evaluating the burning behavior of a lateral flame which spreads along a specimen, glove cut resistance test, particle count test. And also, we have a high capacity, 50 kN, of universal testing system which is capable of measuring breaking, tearing, tensile, burst, stitch slippage, knot-loop strengths, elongation, friction, puncture, squeezing, peeling tests for fiber, yarn, woven fabric, nonwoven, elastic fabrics, technical textiles according to the related international standards. TEKSMER is aiming to be an independent accredited test laboratory, hence applied to Turkish Accreditation Agency, TURKAK.
In addition to these services, TEKSMER carries out researches in order to improve products, applications and processes. We co-operate with many research centers and textile companies to develop R&D transnational projects. Also, we carry out national research projects with textile companies to inform and advise them about national and international programs, supports, grants and projects in which the companies can take part. TEKSMER offers trainings and workshops in order to increase the technological know-how of technicians and labors.
TEKSMER has a laboratory scale bicomponent melt-spining machine to develop new functional fibers by studying various kinds of polymers. Relating to the research and development studies at TESKMER, we give service on product development and new yarn trials. We believe that we can put very important contribution to the technical textile sectors’ research projects in the case of an on demand by the companies. The main aim of studying bicomponent melt-spining is to do research on new fiber trials and to develop a new type of technical fiber with adding appropriate additives in to the polymer fiber production procedure to obtain functional fibers to be used for making technical textile fabrics.
Turkey showing flag at Paris Premiere Vision and Munich Apparel Source
Turkish clothing sector will be represented by 22 major companies at the Paris Premiere Vision Fair to be held 19-21 September 2017 at Parc des Expositions. Being one of the most prestigious fairs in the fashion sector, Premiere Vision opens twice a year gathering producers, vendors and customers from yarns, fabrics, knitwear, leather, designs, accessories, manufacturing and upper jeanswear. In the apparel and garment dimension, Turkey’s national participation at Paris Premiere Vision Manufacturing Fair is organized by Aegean Exporters’ Associations since 2015.
Another focus point of global clothing sector will be Munich Apparel Source Fair between 5th and 7th of September. Planned as a parallel event with Munich Fabric Start in the garment dimension, Apparel Source will be organized at MTC Munich exhibition area. National participation of Turkey at Munich Apparel Source Fair will be organized by Aegean Exporters’ Associations with 14 Turkish companies.
“Italian and Turkish economies complete each other”
Mr. Luigi Ianuzzi, Italy’s consul in Izmir city, an industrial resort city at the Western Aegean Region, says Turkey’s capacity of producing raw materials and Italy’s processing technologies form a complementary economical cooperation
Turks and Italians started to interact as soon as Turkic tribes arrived the shores of Aegean Sea by 11th and 12th centuries. The two people noticed the importance of commerce without any delay. Mutual trade between Turkey and Italy institutionalized since then. Italian Consul in Izmir, Luigi Ianuzzi underlines that Italy is Turkey’s third biggest trade partner today. Mr. Iannuzzi welcomed us warmly in chancellery office of Italian Consulate in Izmir.
Existence of Italians in İzmir goes back to the 13th century, we have old and deep relations. What can be said about these relations in terms of today’s conditions?
As you say, economic relations go back to the time of the Ottoman Empire. We always say, especially in the Aegean Region, presence of the people who have origins of today’s Italy came here for business purposes. Many of them settled here. We still have economic relations which is based in this historical background. If I provide you some numbers of year 2016, it will give you a better idea. The complete volume of trade between Italy and Turkey was almost 18 billion dollars last year. 10,1 billion dollars of this amount is the import of Turkey from Italy where 7,6 billion dollars of the total volume is Turkey’s exportation to Italy. This total amount took Italy to third place in economic interexchange relation with Turkey. It’s not the highest figure in the history but still it’s a good amount. If you consider these figures and our strong and deep economical relations, of course, a significant part of this figure played by the Aegean Region and Izmir area.
How many companies are there in İzmir and Turkey having Italian capital or partnership?
It’s difficult to give an exact number as an answer to your question. We may have firms that are 100 percent Italian capital and some of them have mixed capital. Maybe it’s better to give a whole figure consisting Turkey. We can say that there are 1370 Italian firms in Turkey. In the Aegean Region also we have an important share. We have Eldor here in İzmir which is a very important company in terms of technology and innovation. We have other firms like Ferrero, which is one of the biggest Italian firms in the world. So we can say that a good share of total Italian companies in Turkey are in Aegean and Izmir region.
What do you think is the reason that so many Italian companies choose Turkey and Aegean Region to invest?
One of the first issues is the historical relationship that we underlined at the beginning of our conversation. Another reason of the presence of Italian companies in this reason is that there’s a natural sympathy based on our common Mediterranean background. That makes Turkey and especially the Aegean Region somewhere very familiar for Italian companies. There’s a friendly environment here and naturally it makes Italians feel home in this region. Plus, there’s a similarity between Italian industrial features and Turkish industrial features. The two economies have similar structures based on small enterprises. So we have a high quota of Italian and Turkish companies which have a middle size.
Another element that I consider important is the common complementary feature of Italian and Turkish economies. Marble, agriculture and textile are good examples for this. These are three very important sectors for the Aegean Region. Turkey is very strong in the production of raw materials in these three sectors. Like marble… Turkey has a lot of natural stones and Italy is one of the leading countries in the world for technology. Italy is a leading country in technologies cutting and processing the marble. So the two economies match together and achieve common good results.
Apparently the refugee crisis is the most important issue for the region and the whole Europe. What is the point of view of the Italian government for the solution of the case?
Refugee crisis is one of the biggest challenges that we face in today’s world and both Italy and Turkey are facing this challenge. This is also the proof of the fact that apart from the economical aspect, we have a common Mediterranean background which is based on welcoming and taking care of people. In the last three or four years, both Italy and Turkey did a lot to welcome these people. Turkey did this for Syrian people and Italy for African refugees. This is a common effort that we share. These kinds of challenges can only be faced through a common action that targets the roots of the phenomenon. It’s not just a matter of saving lives in the sea. The number of lives saved by Italian authorities are increasing. But the problem is not only saving life; it’s about finding ways to welcome these people. The challenge is so big and it can be faced only with common effort by the international community. In our case, Italy is working with the support of European Union.
And finally I would like to share a common point about you. As soon as you took the office of Italian Consulate in İzmir, we observed that you started acting like a real “Izmirian.” We saw you in the morning and evening inside the people who are going to their offices or coming back to their homes. As a journalist, I can say that you are beloved in this city.
Thanks a lot. I’m happy that you feel that way. Actually the point is that for the last three years, Izmir has been my hometown. I’m serving here as a foreign diplomat, but also I live in this city. As I was telling you, our countries have a common background, which is based on being Mediterranean. So after coming to Izmir, I got in touch with the city immediately. It was natural for me, it felt like home. I never felt like a stranger in a foreign country. And Izmir also welcomed me immediately. There are many cultural offers like concerts, exhibitions and many events here. İzmir is a lively city. Also daily life is so good because of the weather, sea and climate. I hope my feeling will last as long as I serve here. And also I’m happy that I gave such an impression.
A few points on food exportation
We set some goals for year 2023, the 100th anniversary of the declaration of Turkish Republic. Such as being one of 10 biggest economies in the world, 2 trillion dollars GDP and 25 thousand dollars GDP per capita.
Within these goals, Turkey targets reaching its exportation up to 500 billion dollars and determined a strategy of having 1,5 percent of total exportation being made in the world.
Reaching foreign markets and competing on a level playing field have great importance in terms of achieving the vision of this strategy.
Taking the advantage of geographical environment, rich endemic flora and various microclimate conditions, Turkey has a strong potential for agriculture. In spite of ranking number 1 through Europe and number 7 through the world, the country is still far from fulfilling this potential.
Code 5996 on Veterinarian Services, Herbs’ Health, Food and Feeds describes the term “food” as following: “All products or substances processed, partially processed or unprocessed that is eaten, drunken or expected to be eaten or drunken by human beings.” Henceforth in this article, we are not going to separate the terms and use the phrase “food and agriculture.” Maybe it would be more limpid to distinguish processed food products (the food industry) and unprocessed food products (the agriculture).
Turkey achieved barely to increase the exportation of its processed food industry products as well as fruits, vegetables, hard shelled fruits which are traditional exports of the country. The sector shows an outlook of successfully supplying service and products to world markets with a shoreless corporate network support like many other sectors. Agricultural exportation increased 5,5 times worldwide in last 25 years where in same period, exportation of food products increased 7 times. This indicates a massive incline from unprocessed products to processed ones, the only way that producers should consider in terms of value-adding.
Food industry processes the raw herbal, livestock and sea products material and converts them to packaged, shelf stable and ready to use products.
Processed food exportation is highly preferred for the advantages such as protecting the product from staling, shipping long distances and high level of added-value. Herbal products has 86 percent of share in Turkey’s processed food exportation where livestock products has 10 percent and sea products has 4 percent.
Turkey exports substantially consumer goods and share of processed food is increasing. 74 percent of total added-value created by exportation origins domestically and 26 percent international. The country keeps its seat as a clear exporter with the dynamic and venturous feature of food industry. Even so, considering 10 billion dollars of export sufficient means ignoring the future potential.
Turkey’s leading export destination country is Iraq. With 19 product lines, this country has a share of 17 percent. Second biggest destination is Germany followed by three CAC countries (Georgia, Azerbaijan and Turkmenistan), Russia, Italy, Saudi Arabia and Iran.
The competition is rough and the profitability is low in international food and agriculture markets. Turkey’s job is even harder as its main export destinations are geopolitically risky countries. Turkey needs to sustain the quality of its products and increase brands’ reputations as the product groups of the countries in the region resemble.
Turkey indigenized an export-driven model of development after 1980. Today, all companies are in awareness of the importance of exportation. A few billion dollars of exportation used to made by a thousand firms in 80’s; now 65 thousand companies reached a total of 150 billion dollars. Despite being a high cost / low profit operation, exportation is an inbound way for foreign currency and ignitor for new investments.
We witness the food exporters announce their problems from time to time. Some of such problems are manageable, some are excluding them. Some are structural, some are cyclical…
Lack of raw material of good quality in world standards, high shipping costs, tax costs and instabilities in currency, lack of finance and insufficient incentives can be counted as structural problems where uncertainty in world markets, unfair competition, non-tariff barriers, marketing conditions are listed as cyclical problems.
Custom tariffs have a huge effect on today’s international trade system; however the non-tariff barriers are the main cause for problems on competition conditions. Such barriers can be listed as technical regulations and standards, precautions for health and herbal health, importation licenses, quantitative restrictions, precautions for anti-dumping, anti-subsidy and protection and also non-transparent custom operations. These barriers prevent Turkish exporters to increase their shares in current markets and also to find new markets. Government takes the main responsibility in defeating these obstacles and also exporters should take up the challenges in implementing the befitting regulations and standards to protect human life, herbal and animal health.
Iran’s demand on GMP (Good Manufacturing Practices) licenses from Turkish companies is a relevant example for that.
It’s intolerable for Turkish companies that are assertive on globalizing to have difficulties to obtain GMP licenses.
Turkey’s exportation of food products steer on a production and consumer oriented way. Yet, the chain effect is reversing in transforming food sector and consumer preferences designate the quality and quantity of the production. Geographical indication that we gain for our traditional and organic food products that we feed in our clean soil will partially help us defeating such obstacles.
Obstacles in Accessing to Market, Turkish Ministry of Economy, 2015
Agriculture Report, Turkish Exporters’ Assembly, 2016
Sepiciler in İzmir: Tannery of the Year Europe, 2013
Sepici family had started its tanning business by tanning sole leather in 1930 in city of Izmir. In time, Sepiciler increased its production to a larger scale and moved to its current location at Torbali in 1974. With the growing need for better technology, and a wider capacity, Sepiciler added bovine and sole tanneries to its facilities in 1989. Starting with the third generation and involving in with academic partners in cooperation, Sepiciler introduced itself to global markets.
“Founded in 1930, we are implementing our grandparents’ profession” says Mehmet Sepici, Chairman of Sepiciler. “We started from European markets and now we have clients, customers and partners in the United States, Europe as well as Asian countries. We obtained good experience in exportation in the last 25 years.”
Mr. Sepiciler lists their product range as “Leather for shoes, purses and belts. And as a niche product, we produce harnesses and saddles and raw leather material for the production of these accessories. There’s not many companies that produce such products and we are one of them. We have clients and customers in this sense in the United States and Asia. We also have luxury brand clients in the European countries.”
Mr. Mehmet Sepici underlines the fact that Sepiciler is the first Turkish company that gained the membership of Leather Working Group. “This is very important for us” says Sepici; “We had two successful auditions and became a pioneer. Now many companies are revising their facilities to be a member of the Leather Working Group. This membership proves our quality and environmental-friendly production. We use less and cleaner water and less chemicals in our production each year. LWG membership also increased the number of firms that we work with.”
Sepiciler is also accredited to Satra Membership in the United Kingdom which is another prestigious corporation in tannery and leather sector. And as a result of all these improvements, Sepiciler was awarded as the “Tannery of the Year – Europa” in 2013.
Simurg Textile puts the quality first
With an experience over 10 years, Simurg Tasarim stands a step ahead in Turkish textile industry. Founder of the firm, Mukadder Özden says that under their brand, “OZMOZ” they create and produce various baby&kid items of high quality
When we ask “Why do your clients choose to work with you?” to Mrs. Mukadder Özden, head of Simurg Tasarim Ltd located in İzmir/Turkey, her answer is “The experience and quality.” Simurg Tasarim Ltd was established in 2004 by Mrs. Mukadder Özden (textile engineer) and her partner in Izmir.
Mrs. Özden has experience in all levels/positions of ready-made garment development and production since 1985. In 2010, Özden decided to continue in clothing development, production and export and took over the company herself. Today, Simurg Tasarim serves many “business friends” in different fields; with experience in the sector and also extensive supplier/subcontractor portfolio.
Mrs. Özden, would you tell us a bit about your company and brand?
After 25 years of experience gained in all areas of clothing industry; we established Simurg Tasarim Textile Co Ltd in 2004. After giving consultancy and design services to the various clothing companies for product development, market and fashion trends, factory/line establishments and working with well-known companies in this process, we returned back to production in 2011 by starting to export to European countries. We are exporting to various European countries and indirectly to the USA, Canada, Japan and Far East as well. Besides, we registered our own brand as OZMOZ and created design/production on various baby/kid items and we are now selling them to individuals as retail or wholesale.
Would you tell us about your product range?
Simurg Tasarim Ltd makes the production in various items. We are able to produce baby, kids and adult clothes by our experienced team and large material supplier chain. In production, we can answer complex collections with jersey/woven fabric mixtures and various dye/print requirements. “Organic textile” clothing has a major part in our production as well. We are one of the well-known companies in this field both in our country and Europe. Our long experience comes from 1990’s and this gives us a great advantage in answering increasing sustainable and environmental/consumer friendly clothing trends.
Which countries take the lead in your exports?
In general we are working with Scandinavian countries where high quality and specific product demands exist; but also we have strong business relations with UK, Germany, Switzerland and the Netherlands.
Besides your current markets, what countries do you target as new markets?
We aim to open to the French market in Europe and extend our market in Germany and Netherlands and also to sell directly to USA and Canada markets, as well.
What are the main features that carry Turkish apparel and garment products one step ahead of our competitors?
The richness of raw material sources, strong textile production base, sectoral experience, being close to the market and high quality levels are the bases of our strength; but also easily understanding and determining the market requirements due to our life style similarity is one of the most important advantages. While we keep and extend our close relationship with main markets in the European countries under the mutual benefits and understanding will bring strong positive results for both sides.